Growth / Marketing Strategist
Opacity Labs
About Us: The internet sucks. Not figuratively—literally. It's a black hole for our time, money, and attention, vomiting out rent-seeking mega-corporations from the other end of the wormhole.
Opacity is launching the first Verified Data Network (VDN) to give power back to users over the internet. We're not interested in incremental improvements or moral grandstanding. We're building something that matters.
We move at the speed of conviction. Priorities shift, opportunities emerge, and the ability to execute on what matters right now is non-negotiable.
Who You Are: You understand the internet at its core—not just as a consumer but as a participant who shapes conversations that matter. You recognize how broken current platforms are and can articulate a better future.
We're not looking for someone to check marketing playbook boxes. We want an independent thinker who:
- Understands memes as cultural currency
- Presents ideas with conviction
- Identifies meaningful shifts before they become obvious
- Moves seamlessly between technical depth and cultural relevance
What You'll Do:
- Craft the Opacity narrative with clarity and intellectual force
- Drive substantive conversations across Twitter, TikTok, Instagram, et al
- Measure what matters, abandon what doesn't, and scale success
- Establish Opacity in meaningful industry conversations through strategic media relationships
- Represent us at events where actual innovation happens
Growth Mindset:
Data informs strategy but doesn't define success. You'll never be judged on superficial metrics like follower counts or CTRs. We care about being well known in the right circles and attracting the best of the best to collaborate with. Analytics serve as a compass for refining strategy, not as arbitrary performance measures.
You'll love this role if you…
- Are immersed in online culture and actively shape relevant conversations
- Thrive in environments where strategies evolve in real-time
- Enjoy the process of building a brand and understand the value behind it
- Love translating complex ideas into real world messaging
This Isn't For You If You…
- Require rigid structure and predictability
- Thrive in bureaucratic environments
- Prefer detailed instructions to solving problems independently
- Believe in conventional marketing wisdom
Why Opacity?
- We're building what matters, not what's easy
- You'll help define a new internet paradigm
- You'll have actual autonomy, not corporate theater
- No performative marketing—only substantive impact
If this resonates with you, contact @dawufi on Twitter / Farcaster / Telegram with a message that demonstrates how you think. Include some background on what you love to do and what about this job posting spurred you to reach out.